Warren Buffett (Image: AP) More Legendary investor Warren Buffett, the founder and CEO of Berkshire Hathaway, shared his best business advice with a group of small business owners. Speaking at the 20th Graduation of Goldman Sachs’ 10,000 Small Businesses at LaGuardia Community College, Buffett told the graduates: “Tomorrow morning when you look in the mirror after you’ve gotten up, just write — or just put it in lipstick or whatever you want — ‘delight my customer’ not ‘satisfy my customer.’ ‘Delight my customer.’” It’s a simple three-word mission. He continued: “Any business that has delighted customers has a salesforce out there that you don’t have to pay. You don’t see them, but they are talking to people all the time.” Buffett was referring to those delighted customers. He used an example of when he bought his last car. He doesn’t remember how much he paid for it, but he does remember the experience. “Your customer is going to get to vote, going to talk, and you want them out there as salesmen for you and they will be if you delight them. According to Buffett, the “classic example” is Jeff Bezos, the founder of Amazon. Bezos started Amazon in his [...]
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